JANISSAH    trench, shirt and jeans from my big sister ZARA, sun glasses and shoes PRIMARK.

EMMANUEL    trench and jeans ZARA, mocassins APC.

INAYA    jacket from my dad wears like a dress ZARA, boots MAD VINTAGE.

EDEN    upcycled jacket and jeans created by Salma from KARISMATIK STUDIO, sneakers Jordan MAISON CHÂTEAU ROUGE.

Jeans, Jeans, jeans….


Timeless jeans, you resist, you flow, you tear, you attract, you mix, you like big and small, slim, show off, over size, you have a lot of stories to tell! Sometimes you even see all the colors but you don’t give up.


You sometimes get lost in thrift shops, but when we find you, we love you, we really like to mix and remix you, to reveal you, you become a «masterpiece» over the years!


Jeans, jeans, jeans….

If Diana Ross says “Up-side Down” we say “Up-side Jeans”


Yesterday Today Tomorrow


Artistic Direction & Stylism


Karima Altius Moummad




Photography – EMMANUELLE LHOTE @emmanuelle_lhote


Style and Hair – KARIMA AND SALMA @karismatikstudio



Makeup –  EDEN NATHAN @edenmua_

Models – Emmanuel, Salma, Inaya, Eden, Janissah

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